Posts

It's Not A Cult

A while ago, my family launched a product in the market that they were extremely excited about.  Their years of preparation, the network they built, their experience till now, and the vast - too vast competition (honestly, the kind that keeps you up at night) - everything was on the line with this product. The target audience, the strategic positioning, the customer care service, the raving reviews - every tiny detail was carefully curated before the grand product launch. The marketing strategy was exceptional, fast, and, most importantly, aligned with all stakeholders. They really were looking forward to this for many, many years.  And finally, the launch happened, the day arrived. The next anticipation was inquiries, orders, queries, curiosity pouring in, and so they waited, waited eagerly, so eagerly that the TV remote in their hand was replaced by the mobile phone. No amount of kadak masala chai could calm the restlessness. Every waking hour - only one question - did ...

Rushing Into Permanence

I want to be an eraser. Not because I'm scared of ink. Not because I can't commit. But because there is something violently liberating about removing what no longer fits. Erasing is not gentle. It's abrasion. It's friction. It's deciding that this line — this choice — this version of you — does not get to stay just because it was once written with confidence. It's pressing down on the paper, knowing very well you might tear it. It's watching the surface thin out and choosing to continue anyway. It's deciding that whatever was written there no longer deserves that space. Yes, the imprint stays. Yes, if you tilt the page toward the light, you'll see the ghost of it. The paper doesn't remain the same; the scars change its nature, its life, its essence. But you still get to write over it. Like Kintsugi — the cracks don't disappear, they just get filled with something that catches the light differently. The damage becomes the detail. The flaw beco...

A Kind Soul

Has it ever happened to you that in the middle of a heated argument, when you are trying so hard to establish your point with concrete facts and solid evidence, you start CRYING ๐Ÿ˜ค? It's that moment where you want people to listen to you, to take you seriously than they ever have and you just CAN'T HOLD YOUR GODDAMN TEARS. What kind of an influence do these feeble water droplets hold over someone? As this relay of stinging words progresses, tears start forming a storm inside your core, waiting poorly to escape the throat. Impeding brain signals, these tiny monsters jump out in advance to make a scene and tarnish your whole stance. Embarrassing, isn't it? The impact of your gravity is as negligible as calculus in real-life mathematics. Of all the things that I absolutely despise about myself, this one still remains on top, undefeated.  Talking about self aversion, I don't think this is how I was naturally built. I mean aren't we all pious flowers of god and as we gro...

Is it a cage or is it a maze?

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There is a notepad on my table. It has a picture of me from the Manali trip that I took with my friends 2 years ago. Around the picture, the white cover has black illustration of icons of a thousand different things that are to be dealt with when you are working into digital marketing and copywriting. The book is spiral bind and the quality of the pages inside is pretty darn good. On the back cover, the same illustration like feel is there but only with the significant personalities at the previous company I used to work at. The DViO lingo and the nuances that might happen everyday in that office. It's a pretty good notepad, not only to look at but feel the pages and actually write in it. On the front cover it says, Ankita's Thinkpad. Every morning when I would open my laptop, the thinkpad, sitting in the corner, would stare at me, not saying anything at all. But the other day when I was about to punch out, the illustrations of the thinkpad came to life and started yelling at m...

เค†เคฎเคšे เค•ाเค•ा

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เค†เคฎเคšे เค†เคฆเคฐเคฃीเคฏ เค†เคฃि เคฒाเคกเค•े เค•ाเค•ा, เค†เคฎเคš्เคฏा เค†เคฏुเคท्เคฏाเคคเคฒ्เคฏा เคคुเคฎเคš्เคฏा เค…เค—เคฆी เคฎोเค—เคฑ्เคฏा เคธाเคฐเค–्เคฏा เคธเคนเคตाเคธाเคฒा เคชूเคฐ्เคฃเคตिเคฐाเคฎ เคฒाเค—ूเคจ เค†เคœ เฅงเฅซ เคฆिเคตเคธ เคाเคฒे. เค…เคœूเคจเคนी เคกोเคณ्เคฏा เคธเคฎोเคฐ เคคुเคฎเคšा เคคो เคธเคฆा เคนเคธเคฎुเค– เคšेเคนเคฐा, เคคुเคฎเคšी เค—ोเคฒ เคŸोเคชी, เคคो เค•ाเคณा เคšเคท्เคฎा เคœ्เคฏाเคš्เคฏाเคค เค…เค—เคฆी เคเค–ाเคฆ्เคฏा เคนिเคฐो เคธाเคฐเค–े เคฆिเคธाเคฏเคšे เคคुเคฎ्เคนी, เคนि เค›เคฌी เคœเคถी เค˜เคฐ เค•เคฐूเคจ เคฌเคธเคฒीเคฏे เค†เคฎเคš्เคฏा เคกोเคณ्เคฏांเคš्เคฏा เค“เคฒ्เคฏा เคชाเคชเคฃ्เคฏाเคค. เค•เคงी เคนि เคจं เคญेเคŸเคฒेเคฒ्เคฏा เคต्เคฏเค•्เคคी เคฒा, เคชเคนिเคฒ्เคฏाเคš เคญेเคŸीเคค, เค…เค—เคฆी เค•ाเคนी เค•्เคทเคฃांเคคเคš เค†เคชเคฒंเคธं เค•เคฐूเคจ เค˜ेเคฃे, เค†เคชเคฒ्เคฏा เคฆिเคฒเค–ुเคฒाเคธ เคต्เคฏเค•्เคคिเคฎเคค्เคค्เคตाเคคूเคจ เคธเคฎोเคฐเคš्เคฏाเคฒा เคชूเคฐ्เคฃเคชเคฃे เคนเคฐเคชूเคจ เคŸाเค•เคฃे, เคนे เคคुเคฎเคšे เคธ्เคตเคญाเคต เคตैเคถिเคท्เคŸ्เคฏ เคธाเคฐเค–े เค†เคฎเคš्เคฏा เคฎเคจाเคค เค˜िเคฐเคŸ्เคฏा เค˜ाเคฒเคค เค†เคนेเคค. เคช्เคฐเคค्เคฏेเค• เคตेเคณी เคกाเคฏเคฒिเคธिเคธ เคฒा เค—ेเคฒे เค•ि เค•ुเค เคฒी เคกिเคถ เค†เคœ เคจाเคท्เคŸ्เคฏा เคฎเคง्เคฏे เค–ाเคฏเคšी เค†เคนे เคนे เคฏेเคคाเคจाเคš เค เคฐเคตเคฃाเคฐ, เคฎเค— เคคी เคตाเคกेเคถ्เคตเคฐ เคšे เคฅाเคฒीเคชीเค  เค…เคธुเคฆे เค•ि เคตैเคถाเคฒी เคšी spdp. เคชुเคฃ्เคฏाเคค เค†เคฒे เค•ि เคชूเคจा เคฌोเคฐ्เคกिंเค— เคนाเคŠเคธ เคšं เคคुเคฎเคšं เค†เคตเคกเคคं เคฌ्เคฐाเคน्เคฎเคฃी เคœेเคตเคฃ, เคฎเคฒा เคจाเคนी เคตाเคŸเคค เคฎเคฒा เค…เคธं เค•เคงी เคเคฐเคตी เค–ाเคฏเคฒा เคฎिเคณाเคฒं เค…เคธเคคं. เคถाเคฐीเคฐिเค• เคคเคฌ्เคฏेเคค เคนी เคคेเคต्เคนाเคš เคฌเคณเค•เคŸ เค…เคธเคคे เคœेเคต्เคนा เค†เคชเคฃ เค†เคคूเคจ เค–ुเคถ เค…เคธเคคो, เค†เคชเคฒं เคฎเคจ เค†เคจंเคฆी เค…เคธเคคं, เค†เคฃि เคฏा เคธเค—เคณ्เคฏाเคšी เค—ुเคฐुเค•िเคฒ्เคฒी เคชเคฃ เค†เคชเคฒ्เคฏाเคš เคนाเคคाเคค เค…เคธเคคे เคนे เคฎी เคคुเคฎเคš्เคฏा เค•เคกे เคฌเค˜ूเคจเคš เคถिเค•เคฒेเคฏ. เคฏोเค—ाเคฏोเค—ाเคจे เค‰เคฐुเคณीเคฒा เค•िंเคตा เค•เคงी เคคुเคฎ्เคนी เคธिเคŸीเคค เค†เคฒे เค•ि เคคुเคฎ्เคนाเคฒा เคญ...

Untethered

It was half past four on a Tuesday afternoon. The rays of the sun had slowly started to scatter a little wider. The wind was almost completely stagnant yet softly brushing my loosely tied hair. The weather had a sense of mundanity, clouds and the sun, playing hide and seek. Every atom around me was barely moving, causing my mind to go numb. I had to come up with ideas for the new show launch that is due in the next month. Although my room has two windows that bring in sizable amount of sunshine and fresh air, today it was like someone's got this plastic on my face, tightly held around the neck, and I am choking on the last bit of life left in me. But just then, my phone buzzed. It was my manager. In her too sweet to be good voice, she asked me an interesting question. What happens to the dreams that we do not remember? Where do they go? Huh!  She was writing an interesting piece around some relevant topic. In the beginning, she asked me to answer in one line. I said, they don't...

I am home

Has anyone ever asked you what home means to you? When you long for home, what does it really mean? When after having a gruesome day at work, your only wish is to return home and suffocate yourself with a thousand pillows. Don't you often feel homesick even when you're already home? Like you could be having the time of your life yet there is this void that annoyingly reminds you of home? Like in the cafeteria, when you're having a sandwich for lunch but what you really want is dal chawal? When it's pouring outside and you're safe in your car but deep down all you wish is to dance in the rain like you used to back home?  I used to think home must mean a million different things to everyone. Its ambiguity knows no bounds yet the core feeling can be mutual. When you close your eyes, take a deep breath, and a flashback starts running with random snippets from your beloved memories; No matter how stressed, or frustrated you'd be, it vanishes within a moment. An extra...