It's Not A Cult
A while ago, my family launched a product in the market that they were extremely excited about. Their years of preparation, the network they built, their experience till now, and the vast - too vast competition (honestly, the kind that keeps you up at night) - everything was on the line with this product. The target audience, the strategic positioning, the customer care service, the raving reviews - every tiny detail was carefully curated before the grand product launch. The marketing strategy was exceptional, fast, and, most importantly, aligned with all stakeholders. They really were looking forward to this for many, many years. And finally, the launch happened, the day arrived. The next anticipation was inquiries, orders, queries, curiosity pouring in, and so they waited, waited eagerly, so eagerly that the TV remote in their hand was replaced by the mobile phone. No amount of kadak masala chai could calm the restlessness. Every waking hour - only one question - did ...